I can’t think of any finer message for our company’s first blog post than to announce publicly Dragonfly Data Ventures has officially taken flight! We’re ready to redefine personal wellness and return power and control of your personal data to YOU — the consumer.
An estimated 87 million Americans use a health or fitness app monthly in a $1.2 trillion U.S. wellness market. Simultaneously, the data brokering business generates $232 billion annually. Our focus at Dragonfly is to bring these two markets together in an app scheduled for release in 2023. This app will create a one-of-a-kind virtual wellness experience and platform built for data ownership, personalized insights, and passive revenue generation.
Think about it: As consumers, patients and people, we are enormous data generators. We should have an ownership stake in the asset we are creating. More importantly, we should have tools that can assemble all of the data fragments that we already generate daily to garner new insights that significantly advance our own goals, along with those of the wider health and wellness industries.”
That’s why we’re building a collaborative ecosystem that allows smartphone and wearable users to, for the first time, organize and control their data and its usage. The Dragonfly app will be a closed-loop wellness digital platform, constantly providing predictive insights to its users about the things that are most important to them. It will also enable users to compare themselves against populations of people most like them, answer questions most important to them, and anonymously extract value from the fragmented virtual data they’re already generating.
The app is designed so consumers can control how and when their data is being used and monetized. Plus, it gives individuals the means to comprehend their contribution toward meaningfully shaping our world. We’re creating unique technologies around this ecosystem that protects users’ data from being sold or copied without their permission. We’ve also developed an in-depth IP portfolio focused on novel ways to interact with data, ensuring that the users’ anonymity, privacy and control are protected with each and every interaction.
Ultimately, we’re creating a platform and user experience where every single person and partner can easily extract the “what’s in it for me” value proposition. There will be clear incentivization at every point of interaction within our ecosystem — whether it’s as a user, employer or partner. You take on the persona you choose, with the goals that are most important to you, and then we help you extrapolate the clinical, wellness and financial value.
By giving permission, an individual can share a protected version of their data securely and anonymously, enabling participation in any revenue sharing agreements that DDV may have with various partners. The company has committed to sharing said revenue with those consumers who are helping to enhance the Dragonfly ecosystem.
We hope you’ll join us on what will be a one-of-a-kind journey in redefining personal wellness and returning ownership and control of your personal data back to their rightful guardian… you!